Understanding Page View Fluctuations
this week’s blogging Article is all about what to do if your page views are not going up which I think is something that every single blogger experiences I know since I’ve blogged for the last five years and have grown a very substantial business we experience that we experience this multiple times a year and so there are things that we’ve learned to do when this happens things not to do when this happens and also like mentally how to kind of coach yourself through it because it kind of does make you feel like
Analyzing Your Metrics | For page views
s-h-i-t so let’s get into the Article on all about what to do if your page views are not going up okay side note it’s 100 degrees out I’m a Wisconsin girl I’m not used to this heat and I can’t have the air conditioning on while I’m filming this Article so if I start sweating like I already have just ignored it and the office is a mess sometimes it’s just like that I have my notes on my ground on the ground on what I want to go through but I think the first thing that I want to hit on when your stats aren’t going up is to realize that you’re a business and in a business,
you have high seasons and you have low seasons no matter what type of business you are in there’s no business out there that is completely the same throughout the entire year so as a business, you are going to have the high seasons and low seasons we know for sure our high seasons and low seasons at bsl and I think knowing that helps the mental part of it like you’re not failing when you go like down um you are not working hard enough you
Analyzing Your Metrics Page Views
know like it’s just a part of having a business which your blog is so I think that’s like the first thing to just like on the mental side of things because I know like I stayed up at night thinking that the sets are going down and that like I’m gonna lose it all um I’m constantly getting messages on our Facebook group or in emails about people freaking out about their stats going down like it’s part of the process your stats will go down like that is an absolute fact that I can guarantee you
all right so now that that’s out of the way what do you do when your stats go down there are a few things that we do first we look at our stars we get deep into Google Analytics and we figure out where are the stats going down are they going down on our home page because if they’re going down on our home page then that usually means that we need to pick up socials um because people go to our homepage by like actually searching our name or go from like Instagram or whatever
Common Causes for Declining Page Views
that is okay if that’s not the case then we go into specific blog posts so did a blog post that used to be ranking not rank anymore it seasonal did the season just drop off um is it a holiday so people aren’t on their computers as much is it this summer you know like people aren’t on their computers and phones as much in the summer so that could play into a part of it um there’s just like multiple things that we like to look at and kind of just try to pinpoint as much as possible where are things going off
because we don’t want to mess with the things that are still going right like not everything if your sets are going down I can almost guarantee you that it’s not all across the board sets or going down it’s usually can be like targeted at a single thing um I know this is just an example like on our front oh my gosh this is the dumbest thing ever okay this like kind of annoys me so back in the day when I was like in college question posts would do well for me as they’d garner so
much traction you know like um literally this is the post 30 questions to ask you’re significant other or something like that and the only reason I wrote that is that this is embarrassing it’s because I got so many searches so I was like okay I can like to equate this to add money well now that post has been like our number one source of traffic for the last like two years but it does nothing for us because no ad agency will put ads on it because it’s like the dirty questions to ask and so we just removed
Identifying and Addressing Problematic Posts for page views
ads from it entirely I feel like I have a booger this Article is interesting but our stats have been dropping so we looked into it it’s not from all of our main posts that we want actual people to see it’s from this dirty questions post which is a good thing because we don’t want google to think that we’re a blog about dirty questions but because those are dropping and that was such a large post for us it’s showing up on our page views that the page views are dropping but we
weren’t making money from it we did because we didn’t have ads on it we did not have it linked on anything it had nothing to do with our businesses it really should have just been deleted probably um and so it’s just like looking at things like that like figuring out okay what is the situation here is Pinterest changing the algorithm is another website changing algorithm I always say the worst mistake you can make is freak out and change your entire strategy change everything that you’re doing do
not do that because it’s usually one thing and you don’t want to ruin everything else type of situation okay then um my notes I’m like looking at what I wrote then we will study what is working so we will go to our most popular post and we’ll figure out I really gotta check out I really don’t know what my deal is I keep feeling like I have a booger but I don’t um okay so once we kind of pinpoint the issue we start looking at the things that are going right so which posts are gaining traction which posts
are still getting a ton of page views what posts in the past have done well for us we figure that out because then what we want to do is we want to replicate those posts so figure out what your blog does well and what people like to read on your website and repeat the process over and over and over again that’s honestly like one of the key successes to growing your website is figuring out what people like to read and then making posts like off of that um so that’s kind of one of the things that we do after we
look at all of those other things and then lastly you need to be aware I’m trying to think of how to say this because this is a huge part of our pro not a huge part but a big part of our perfecting blogging course so I don’t want to like to give too much away out of obviously I think you can understand out of shock people have bought it but you have to be aware of when you’re posting you cannot expect a post that you posted yesterday to go viral next week like you have to plan and um kind of have a
(06:59) strategy for that so in the perfecting blogging course we tell you our exact strategy for that how far in advance we post how we come up with ideas when to know when to post them up all different things like that but basically if your stats are going down I would like to think about a few months ahead don’t think of don’t worry about getting your stats up the next month worrying about getting your stats up in six months in five months in seven months you know like figure it out for the future because it’s unrealistic
Educational Resources for Bloggers
for you to think that if stats are down this week you can figure out a way to get them up next week unless a miracle happens it’s just not how this vlogging world works everything takes time and patience is a virtue in this vlogging game’s for sure so that’s kind of like the main things that we do I know firsthand how like stressful it can be but it’s just really a mindset change like you have to expect it you’re gonna have a viral post and you’re gonna feel great about it and it’s
gonna go down probably you know like it doesn’t things like that don’t last forever it’s figuring out ways that okay if this post went viral how can I almost replicate that to happen to a different post um or if you have a high season how can I prepare for that season next year so it can be even higher than what it was this year you know like different things like that so it’s kind of my two cents on that topic on what to do if your patrons are going down or how to get them up and I hope you enjoyed this
The article so make sure to subscribe to this blogging channel we post videos one video every single week and I get all of my questions for these videos from the comments so if you have any questions place them in the comments we do have three blogging courses perfecting blogging which goes over like our seo strategies our content calendar um basically like anything that happens on the front page of the website then we have perfecting pinterest which is our complete Pinterest strategy Pinterest is a pain in the
and you need to know what you’re doing on that it took us took me months and months and months and like a year to figure it out and now Pinterest is our number one traffic source on our website which is incredible but you have to know
what you’re doing so we go over every single part of what we do for our picture strategy and then our latest course is perfecting email and that is a very complicated course so if your new blogger don’t take it but if you are a more seasoned blogger I highly recommend
it goes over our complete email strategy our tagging system our sequences our welcome sequences our automation how we get people onto our email list our first emails and everything I think that’s all that I need to cover okay